Bella Blanca™ is the most superior white potato Zuckerman Family Farms has ever grown. The result of over 15 years of research and development in Europe and North America, Bella Blanca™ offers unique culinary attributes. It is perfect for mashing and sautéing; it is the ultimate baking potato. Slightly oval in shape with an attractive bright finish, Bella Blanca™ has a sweet fresh flavor and a smooth, soft medium cooking texture. In addition to its unique flavor and texture, Bella Blanca™ has a significantly longer shelf life than other white potatoes. These attributes make Bella Blanca™ the perfect white potato for the fresh produce market.